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Hammer & Axe Update – For Our Closest Crew
We wouldn’t be here without the support of our closest friends and family, so we wanted to give you a behind-the-scenes update and a special thank you.
Drew Hunter
August 18, 2025
🚀 Big News: New Coaches on Staff
Hammer & Axe has always been about pairing athletes with coaches who get it. We’re thrilled to officially welcome Austen and Katie to our coaching team.
Austen brings years of experience as an athlete and coach, with a knack for balancing high-level training with real life. He’s known for his attention to detail and ability to push athletes to new levels without burning them out.
Katie is eager to work with athletes who share a joy for running and life, regardless of their goals or background.
With these two additions, our coaching roster is stronger than ever.
🎁 Exclusive Offer for You
Because you’re part of our inner circle, we want to hook you up. Use code FAMFRIEND75 at checkout for 75% off any training plan. This isn’t something we’re advertising publicly—it’s just for those of you who’ve been in our corner from the beginning.
🌎 Why Now Is the Time
Running is booming right now—races are filling faster than ever, and more people are lacing up their shoes each day. The best way to ride this wave is to stay connected to what we’re building here at Hammer & Axe:
Personalized coaching from athletes who live and breathe the sport
Training plans that meet you where you are, whether you’re getting back into shape or chasing a new PR
Community and content that keeps you motivated, accountable, and inspired
If you’re subscribed to what we’re doing, you’ll be ahead of the curve as the sport grows.
🙏 Thank You
We can’t thank you enough for being part of our journey. Your support has allowed us to grow Hammer & Axe into something bigger than ourselves, and we’re just getting started.
Let’s keep building.
Hammer & Axe Team